Data interpretation as business opportunity
The problem isn’t that specialised companies lack the data they need, it’s that they don’t go and look for it, they don’t understand how to handle it.
—Hans Rosling, “A Data State of Mind“
Data enables market efficiencies. There should be plenty of business niches where most of the players have not yet noticed that market data is available, or have not yet figured out how to find the data and use it for decision-making and pricing. This represents a business opportunity. (Or lots of them.) A great deal of public data is probably productizeable, if appropriately interpreted.